This Policy applies information collected through the Site and information that we collect from consumers in relation to providing our Services, such as information that consumers provide to us as part of our sexually transmitted infection (“STI”) testing.
What Information We Collect and Maintain About You
We collect personal and other information from you directly when you provide it to us through the website. We may also automatically collect certain information about you and your computer, smartphone, or other device when you use, access, or interact with our Site.
STI tests. If you register to receive a STI test from us, we will require you provide us with certain information so that we can properly process and administer the STI test results. This information includes your full name, date of birth, sex at birth, and information about your reproductive organs. If the person receiving the test is different than the person purchasing the test, we will require the person purchasing the test to provide the information above about the person receiving the test. Additionally, if you are the person purchasing the STI test, you will be required to create an account with us and provide information relating to purchasing the test. As part of this process, we may collect your name, email address, a user-generated password, and your payment card information.
If you take an STI test that we provide to you and send us samples back for processing, we will collect any information associated with the test itself, including your name, mailing address, swab sample, and urine sample. We will also collect any information associated with processing the results of the test, including your STI status.
Other personal information you provide. You can visit the Site without submitting any information that we can use to identify you personally. However, if you use certain features on the Site, such as when you sign up for our newsletter, you will be required to provide personal information. Such information could include, for example, your name, email address, or phone number.
Web log data. When you use the Site, we automatically receive and record certain information from your computer (or other device) and your browser. This may include such data as your IP address and domain name, the pages you visit on the Site, the date and time of your visit, the files that you download, the URLs from the websites you visit before and after navigating to the Site, your software and hardware attributes (including device IDs), your general geographic location (e.g., your city, state, or metropolitan region), and certain cookie information (see below). To obtain such information, we may use web logs or applications that recognize your computer and gather information about its online activity.
Web beacons. The Site or the emails that you receive from Ashmay use an application known as a “web beacon” (also known as a “clear gif” or “web bug”). A web beacon is an electronic file that usually consists of a single-pixel image. It can be embedded in a web page or in an email to transmit information, which could include personal information. For example, it can allow an email sender to determine whether a user has opened a particular email.
Third-party plugins. Our Services may include plugins from other companies, including social media companies (e.g., the Facebook “Like” button). These plugins may collect information, such as information about the pages you visit, and share it with the company that created the plugin even if you do not click on the plugin. These third-party plugins are governed by the privacy policies and terms of the companies that created them.
SDKs and mobile advertising IDs. Our Services may include third-party software development kits (“SDKs”) that allow us and our service providers to collect information about your activity. In addition, some mobile devices come with a resettable advertising ID (such as Apple’s IDFA and Google’s Advertising ID) that, like cookies and pixel tags, allow us and our service providers to identify your mobile device over time for advertising purposes.
Third-party online tracking and behavioral advertising. We also may partner with certain third parties to collect, analyze, and use some of the personal and other information described in this section. For example, we may allow third parties to set cookies or use web beacons on the Site or in email communications from us. This information may be used for a variety of purposes, including online interest-based advertising, as discussed below (see the section entitled “With whom we share your information”).
Aggregated and deidentified information. From time to time, we may also collect and share aggregated or deidentified information about Site users, such as by publishing a report on trends in the usage of the Site or by using deidentified test results to support public health insights. Such aggregated or deidentified information will not identify you personally.
How We Use Your Information
Ash uses the information that we collect for a variety of purposes. These purposes include, for example:
- To respond to your questions or requests concerning the Site or other Services offered by us;
- To fulfill the terms of any agreement you have with us;
- To fulfill your requests for our services or otherwise complete a transaction that you initiate;
- To send you information about our services and other topics that are likely to be of interest to you, including newsletters, updates, or other communications, including promotional emails and advertising;
- To deliver confirmations, account information, notifications, and similar operational communications;
- To improve your user experience and the quality of our products and Services;
- To comply with legal and/or regulatory requirements; and
- To manage our business.
In addition to the purposes above, we use the information that we collect automatically through the Site for such purposes as:
- Counting and recognizing visitors to the Site;
- Analyzing how visitors use the Site and various Site features;
- Improving the Site and enhancing users’ experiences with the Site;
- Creating new products and services or improving our existing products and services;
- Enabling additional website analytics and research concerning the Site;
- Engaging in interest-based advertising (as described below); and
- Managing our business.
Ash may link information gathered through the Site with information that we collect in other contexts. But in that event, we will handle the combined information in a manner consistent with this Policy.
With Whom and Why We Share Your Information
We share your information with other parties for a variety of purposes, as described below.
To provide our Services. If you register yourself or someone else to receive an STI test from us, we will securely share that STI test (and the accompanying samples you provide) with our lab partners so that they may process the samples of the test that you provided in order to generate the results of the test. Our lab partners treat your test results confidentially and only share the results with us and when required to do so by law.
We will also share the results of your STI test with you through the account that you have created with us through the Site or by email.
Interest-based advertising. The Site also enables third-party tracking mechanisms to collect information about you and your computing devices for use in online interest-based advertising. For example, third parties may use the fact that you visited our Site to target online ads to you. In addition, our third-party advertising networks might use information about your use of our Site to help target advertisements based on your online activity in general. For information about interest-based advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative website or the Digital Advertising Alliance website.
The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer or other device, you may set your browser to block cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance by opting out here. Although our Site currently does not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed above.
Third-party service providers. Ash uses third-party service providers that perform services on our behalf, including web-hosting companies, mailing vendors, and analytics providers. These service providers may collect and/or use your information, including information that identifies you personally, to assist us in achieving the purposes discussed above.
We may share your information with other third parties when necessary to fulfill your requests for services; to complete a transaction that you initiate; to meet the terms of any agreement that you have with us or our partners; or to manage our business.
Legal purposes. We also may use or share your information with third parties when we believe, in our sole discretion, that doing so is necessary:
- To comply with applicable law or a court order, subpoena, or other legal process;
- To investigate, prevent, or take action regarding illegal activities, suspected fraud, violations of our terms and conditions, or situations involving threats to our property or the property or physical safety of any person or third party;
- To establish, protect, or exercise our legal rights or defend against legal claims; or
- To facilitate the financing, securitization, insuring, sale, assignment, bankruptcy, or other disposal of all or part of our business or assets.
If you want to learn more about the personal information that Ash has about you, or you would like to update or change that information, please contact us by email at firstname.lastname@example.org
You may opt out of receiving marketing emails from us by following the instructions in those emails or by emailing us at email@example.com.
We employ physical, technical, and administrative procedures to safeguard the personal information we collect online. However, no website is 100% secure, and we cannot ensure or warrant the security of any information you transmit to the Site or to us, and you transmit such information at your own risk.
We retain personal information about you as necessary to fulfill the purpose for which that information was collected or as required or permitted by law. We do not retain personal information longer than is necessary for us to achieve the purposes for which we collected it. When we destroy your personal information, we do so in a way that prevents that information from being restored or reconstructed. With regards to your STI test samples, our lab partners will dispose of the samples in a manner consistent with this policy.
The information that we collect through or in connection with the Site is transferred to and processed in the United States for the purposes described above. Ash also may subcontract the processing of your data to, or otherwise share your data with, affiliates or third parties in the United States or countries other than your country of residence. The data-protection laws in these countries may be different from, and less stringent than, those in your country of residence. By using the Site or by providing any personal or other information to us, you expressly consent to such transfer and processing.
Content on this Site is directed at individuals over the age of 18 and is not directed at children under the age of 13. We do not knowingly collect personally identifiable information from children under the age of 13.
Changes to this Policy
Ashmay make changes to the Site in the future and as a consequence will need to revise this Policy to reflect those changes. Ashwill post all such changes on the Site, so you should review this page periodically. If we make a material change to the Policy, you will be provided with appropriate notice.
How to Contact Us
Should you have any questions or concerns about this Policy, you can contact us at firstname.lastname@example.org or 11 E Loop Road, Suite 381, New York, NY 10044.